21 February 2011

leifsdottir pop up shop launch party at cake plate {good taste}



cake plate (if you don't already know) is a fabulous women's boutique in napa, owned and operated by sisters, lindsay kroll and paige smith.  in addition to great lines including milly, hudson jeans, kate spade and trina turk, lindsay and paige launched their own house brand, cp by cake plate, which consists of classic yet chicly savvy dresses, skirts and tops.  i love that one can walk into cake plate and find the perfect dress for a ladies brunch, a handful of tasty accessories for saturday night and, oh look, a set of divine champagne flutes from roost! having owned a retail business myself, i have such respect and admiration for lindsay and paige's well edited collections, their business acumen and above all, their ceaseless creativity with regard to how they continuously conceive of remarkable and unique ways to promote the shop.  whether it's a guy's night out so the men can shop their lady's wish list or a lovely trunk show where they take the fashions to you, lindsay and paige are on it...but this new concept is the best of all! cake plate is now featuring a designer pop up shop wherein a chosen designer will take up residence in its own space within the store for a few months. how genius is that?! the first designer house guest is leifsdottir, a line that i really like, so when lindsay got in touch to ask if i could shoot the event i was thrilled.  the ladies did such an amazing job of decking out the space with fun baubles from anthroplogie, hair calf rugs, stave luminary lights (which i'm obsessed with and are locally made!), a wine bar, yummy hors d'oeuvres and of course a group of fun and fabulous ladies.  be sure to pop in while there is still inventory!

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